Evans, Vaughan, 1951-
The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / Writing a business plan Vaughan Evans - Second Edition. - xx, 275 pages : illustrations ; 22 cm. - FT essential guides . - Financial times essential guides. .
Revised edition of the author's Financial times essential guide to writing a business plan, 2011.
Includes bibliographical references and index.
PART 1. Preparing your plan -- 1. Essential preparation -- PART 2. Writing your plan -- 2. The business -- 3. Market demand -- 4. Competition -- 5. Strategy -- 6. Resources -- 7. Financials and forecasts -- 8. Risk, opportunity and sensitivity -- 9. Conclusions -- PART 3. Using your plan -- 10. Pitching your plan -- 11. Setting targets -- 12. Performing to plan -- Epilogue: Beware these characters!
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the crucial knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer's concerns. This brand new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish. -- from back cover.
9781292085142 1292085142
Pearson P T R, C/O Pearson Education Order Dept 200 Old Tappan rd, Old Tappan, NJ, USA, 07675 SAN 200-2175
2015027152
Business planning.
Proposal writing in business.
Business planning.
Proposal writing in business.
Geschäftsplan.
BUSINESS & ECONOMICS / Entrepreneurship.
BUSINESS & ECONOMICS / Management.
HD30.28 / .E83 2016
658.4/012
The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / Writing a business plan Vaughan Evans - Second Edition. - xx, 275 pages : illustrations ; 22 cm. - FT essential guides . - Financial times essential guides. .
Revised edition of the author's Financial times essential guide to writing a business plan, 2011.
Includes bibliographical references and index.
PART 1. Preparing your plan -- 1. Essential preparation -- PART 2. Writing your plan -- 2. The business -- 3. Market demand -- 4. Competition -- 5. Strategy -- 6. Resources -- 7. Financials and forecasts -- 8. Risk, opportunity and sensitivity -- 9. Conclusions -- PART 3. Using your plan -- 10. Pitching your plan -- 11. Setting targets -- 12. Performing to plan -- Epilogue: Beware these characters!
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the crucial knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer's concerns. This brand new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish. -- from back cover.
9781292085142 1292085142
Pearson P T R, C/O Pearson Education Order Dept 200 Old Tappan rd, Old Tappan, NJ, USA, 07675 SAN 200-2175
2015027152
Business planning.
Proposal writing in business.
Business planning.
Proposal writing in business.
Geschäftsplan.
BUSINESS & ECONOMICS / Entrepreneurship.
BUSINESS & ECONOMICS / Management.
HD30.28 / .E83 2016
658.4/012