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Kotler, Philip.

A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 4th ed., Pearson International ed. - Upper Saddle River, N.J. : Pearson Prentice Hall : Pearson Education International, 2009. - 384 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780137131846 0137131844

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K636 2009

Dewey Class. No.: 658.8