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Futrell, Charles.

Fundamentals of selling : customers for life through service / Charles M. Futrell. - 11th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxiv, 648 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. 624-628) and index.

ISBN: 9780073381121 (alk. paper) 0073381128 (alk. paper)

LCCN: 2008038263

Subjects--Topical Terms:
Selling.

LC Class. No.: HF5438.25 / .F87 2009

Dewey Class. No.: 658.85