Good for business : the rise of the conscious corporation /
Andrew Benett [and others].
- Basingstoke : Palgrave Macmillan, 2010.
- viii, 239 pages ; 23 cm
Originally published: 2009.
Includes bibliographical references and index.
pt. I. Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- pt. II. The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- pt. III. Vision, Shmision- getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow 's brand value by living clear values today.
9780230103450 0230103456
GBB097996 bnb
015629251 Uk
Social responsibility of business.
Corporations--Social aspects.
Branding (Marketing)
Branding (Marketing)
Corporations--Social aspects.
Social responsibility of business.
HD60 / .G662 2010
338.74
Originally published: 2009.
Includes bibliographical references and index.
pt. I. Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- pt. II. The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- pt. III. Vision, Shmision- getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow 's brand value by living clear values today.
9780230103450 0230103456
GBB097996 bnb
015629251 Uk
Social responsibility of business.
Corporations--Social aspects.
Branding (Marketing)
Branding (Marketing)
Corporations--Social aspects.
Social responsibility of business.
HD60 / .G662 2010
338.74