Good for business : the rise of the conscious corporation / Andrew Benett [and others].
Material type:
TextPublisher: Basingstoke : Palgrave Macmillan, 2010Description: viii, 239 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780230103450; 0230103456Subject(s): Social responsibility of business | Corporations -- Social aspects | Branding (Marketing) | Branding (Marketing) | Corporations -- Social aspects | Social responsibility of businessDDC classification: 338.74 LOC classification: HD60 | .G662 2010| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HD60 .G662 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000204657 | |
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Books
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Main Library | HD60 .G662 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000204664 |
Originally published: 2009.
Includes bibliographical references and index.
pt. I. Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- pt. II. The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- pt. III. Vision, Shmision- getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow 's brand value by living clear values today.
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