Levine, Michael, 1954-
Guerrilla P.R. wired : waging a successful publicity campaign online, offline, and everywhere in between / Guerilla PR wired Michael Levine. - Chicago : McGraw-Hill, c2002. - xxi, 281 p. ; 23 cm.
Includes index.
Introduction -- Guerrillas in the midst: low-cost P. R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim... -- ...Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.
0071382313 (alk. paper) 9780071382311 (alk. paper) 0071382321 (pbk.) 9780071382328 (pbk.)
2001044552
Industrial publicity.
Corporations--Public relations.
Internet.
HD59 / .L483 2002
659.2
Guerrilla P.R. wired : waging a successful publicity campaign online, offline, and everywhere in between / Guerilla PR wired Michael Levine. - Chicago : McGraw-Hill, c2002. - xxi, 281 p. ; 23 cm.
Includes index.
Introduction -- Guerrillas in the midst: low-cost P. R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim... -- ...Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.
0071382313 (alk. paper) 9780071382311 (alk. paper) 0071382321 (pbk.) 9780071382328 (pbk.)
2001044552
Industrial publicity.
Corporations--Public relations.
Internet.
HD59 / .L483 2002
659.2