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    Guerrilla P.R. wired : waging a successful publicity campaign online, offline, and everywhere in between / Michael Levine.

    By: Levine, Michael, 1954-Material type: TextTextPublisher: Chicago : McGraw-Hill, c2002Description: xxi, 281 p. ; 23 cmISBN: 0071382313 (alk. paper); 9780071382311 (alk. paper); 0071382321 (pbk.); 9780071382328 (pbk.)Other title: Guerilla PR wiredSubject(s): Industrial publicity | Corporations -- Public relations | InternetDDC classification: 659.2 LOC classification: HD59 | .L483 2002Online resources: Publisher description | Contributor biographical information
    Contents:
    Introduction -- Guerrillas in the midst: low-cost P. R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim... -- ...Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Main Library
    		HD59 .L483 2002 (Browse shelf (Opens below)) 1 Available STACKS 51952000131564

    Includes index.

    Introduction -- Guerrillas in the midst: low-cost P. R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim... -- ...Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.

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