Ouwersloot, Hans.
Integrated marketing communications / Hans Ouwersloot and Tom Duncan. - European ed. - London : McGraw-Hill, c2008. - xviii, 523 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780077111205 (pbk.) 0077111206 (pbk.)
Communication in marketing.
HF5415.123.O89 2008
658.802
Integrated marketing communications / Hans Ouwersloot and Tom Duncan. - European ed. - London : McGraw-Hill, c2008. - xviii, 523 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780077111205 (pbk.) 0077111206 (pbk.)
Communication in marketing.
HF5415.123.O89 2008
658.802