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    Integrated marketing communications / (Record no. 5643)

    000 -LEADER
    fixed length control field 00865cam a2200301 a 4500
    001 - CONTROL NUMBER
    control field u4303
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124004.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 061207s2008 enka b 001 0 eng
    040 ## - CATALOGING SOURCE
    Original cataloging agency UKM
    Transcribing agency UKM
    Modifying agency OCLCG
    -- AU@
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780077111205 (pbk.)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0077111206 (pbk.)
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)228192628
    042 ## - AUTHENTICATION CODE
    Authentication code ukblcatcopy
    050 #4 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415.123.O89 2008
    082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.802
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Ouwersloot, Hans.
    245 10 - TITLE STATEMENT
    Title Integrated marketing communications /
    Statement of responsibility, etc. Hans Ouwersloot and Tom Duncan.
    250 ## - EDITION STATEMENT
    Edition statement European ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. London :
    Name of publisher, distributor, etc. McGraw-Hill,
    Date of publication, distribution, etc. c2008.
    300 ## - PHYSICAL DESCRIPTION
    Extent xviii, 523 p. :
    Other physical details ill. ;
    Dimensions 27 cm.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and index.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Communication in marketing.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Duncan, Tom
    Fuller form of name (Thomas R.)
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415.123 .O89 2008 51952000089261 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.123 .O89 2008 51952000069119 04/15/2021 1 04/15/2021 Books STACKS