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Pickton, David.

Integrated marketing communications / David Pickton, Amanda Broderick. - 2nd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2005. - xxii, 761 p., [16] p. of plates : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

CD-ROM contents: Overview and interactive slide show -- Case studies with Powerpoint presentation and sanple advertisements -- Internet Resource Locator, Route Map, and glossary from the main text.

ISBN: 0273676458 9780273676454

LCCN: 2004047715

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / .P53 2005

Dewey Class. No.: 658.8/02