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Integrated marketing communications / David Pickton, Amanda Broderick.

By: Pickton, DavidContributor(s): Broderick, AmandaMaterial type: Text

TextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2005Edition: 2nd edDescription: xxii, 761 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN: 0273676458; 9780273676454Subject(s): Communication in marketingDDC classification: 658.8/02 LOC classification: HF5415.123 | .P53 2005

Contents:

CD-ROM contents: Overview and interactive slide show -- Case studies with Powerpoint presentation and sanple advertisements -- Internet Resource Locator, Route Map, and glossary from the main text.

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Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Female Library	HF5415.123 .P53 2005 (Browse shelf (Opens below))	1	Available	STACKS		51952000090403
Books	Main Library	HF5415.123 .P53 2005 (Browse shelf (Opens below))	1	Available	STACKS		5195200073178

Includes bibliographical references and index.

CD-ROM contents: Overview and interactive slide show -- Case studies with Powerpoint presentation and sanple advertisements -- Internet Resource Locator, Route Map, and glossary from the main text.

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