Thomas, Christopher R.
Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice. - 10th ed., International ed. - New York : McGraw-Hill/Irwin, c2011. - xx, 747 p. : ill. ; 24 cm.
Includes bibliographical references and index.
pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques -- pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms -- pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming -- pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets -- pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.
9780071221207 (pbk.) 0071221204 (pbk.)
2009049122
Managerial economics.
HD30.22 / .M39 2011
338.5024/658
Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice. - 10th ed., International ed. - New York : McGraw-Hill/Irwin, c2011. - xx, 747 p. : ill. ; 24 cm.
Includes bibliographical references and index.
pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques -- pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms -- pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming -- pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets -- pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.
9780071221207 (pbk.) 0071221204 (pbk.)
2009049122
Managerial economics.
HD30.22 / .M39 2011
338.5024/658