Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice.

By: Thomas, Christopher RContributor(s): Maurice, S. CharlesMaterial type: TextTextPublisher: New York : McGraw-Hill/Irwin, c2011Edition: 10th ed., International edDescription: xx, 747 p. : ill. ; 24 cmISBN: 9780071221207 (pbk.); 0071221204 (pbk.)Subject(s): Managerial economicsDDC classification: 338.5024/658 LOC classification: HD30.22 | .M39 2011
Contents:
pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques -- pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms -- pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming -- pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets -- pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HD30.22 .M39 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000096580
Books Books Main Library
HD30.22 .M39 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000125211

Includes bibliographical references and index.

pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques -- pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms -- pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming -- pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets -- pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.

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