Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice.
Material type:
Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HD30.22 .M39 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000096580 | |
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Main Library | HD30.22 .M39 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000125211 |
Includes bibliographical references and index.
pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques -- pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms -- pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming -- pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets -- pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.
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