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Bearden, William O., 1945-

Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2007. - xxxvi, 588 p. ; ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 0073101206 (alk. paper) 9780073101200 (alk. paper) 007322569X (text w/Web access code) 9780073225692 (text w/Web access code) 0071105859 (pbk.) 9780071105859 (pbk.)

LCCN: 2005053358

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1 / .B4155 2007

Dewey Class. No.: 658.8