Marketing : (Record no. 7059)

000 -LEADER
fixed length control field 01242cam a2200385 a 4500
001 - CONTROL NUMBER
control field u4104
003 - CONTROL NUMBER IDENTIFIER
control field SA-PMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210418124303.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050805s2007 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005053358
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- UKM
-- NLGGC
-- BTCTA
-- YDXCP
-- OCLCG
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073101206 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073101200 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007322569X (text w/Web access code)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073225692 (text w/Web access code)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071105859 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071105859 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)61254046
Canceled/invalid control number (OCoLC)78675526
-- (OCoLC)144561354
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .B4155 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title principles and perspectives /
Statement of responsibility, etc. William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 588 p. ;
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
596 ## -
-- 1 2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
994 ## -
-- Z0
-- SUPMU
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
          Female Library Female Library 04/18/2021   HF5415.1 .B4155 2007 51952000087922 04/15/2021 1 04/15/2021 Books STACKS
          Main Library Main Library 04/18/2021   HF5415.1 .B4155 2007 51952000067733 04/15/2021 1 04/15/2021 Books STACKS