Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed. - Boston : Prentice Hall, c2011. - xxviii, 541 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780136102434 (alk. paper) 0136102433
2009046409
Marketing.
HF5415 / .K625 2011
658.8
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed. - Boston : Prentice Hall, c2011. - xxviii, 541 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780136102434 (alk. paper) 0136102433
2009046409
Marketing.
HF5415 / .K625 2011
658.8