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Usunier, Jean-Claude.

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. - 5th ed. - Harlow, Essex, England : Pearson Education, 2009. - xvi, 479 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273713913 (pbk.) 0273713914 (pbk.)

LCCN: 2008038953

Subjects--Topical Terms:
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.

LC Class. No.: HF1416 / .U85 2009

Dewey Class. No.: 658.8/4