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    Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

    By: Usunier, Jean-ClaudeContributor(s): Lee, Julie AnneMaterial type: TextTextPublisher: Harlow, Essex, England : Pearson Education, 2009Edition: 5th edDescription: xvi, 479 p. : ill. ; 25 cmISBN: 9780273713913 (pbk.); 0273713914 (pbk.)Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationDDC classification: 658.8/4 LOC classification: HF1416 | .U85 2009Online resources: Table of contents only
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF1416 .U85 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000084785
    Books Books Main Library
    		HF1416 .U85 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000063711

    Includes bibliographical references and index.

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