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Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed. - Upper Saddle River, N.J. ; London : Prentice Hall, c2010. - 695 p. : ill., ports. ; 26 cm.

"Global edition." Previous ed.: 2006.

Includes bibliographical references (p. 662-680) and index.

ISBN: 9780137135998 (pbk.) 0137135998 (pbk.)

Subjects--Topical Terms:
Marketing research.