Normal view MARC view ISBD view

Marketing research with SPSS / Wim Janssens ... [et al.]. - Harlow, England ; New York : Prentice Hall/Financial Times, 2008. - x, 441 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index.

ISBN: 9780273703839 (pbk. : alk. paper) 0273703838 (pbk. : alk. paper)

LCCN: 2007045264

Subjects--Uniform Titles:
SPSS for Windows.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M35842 2008

Dewey Class. No.: 658.8/30285555