Marketing research with SPSS / Wim Janssens ... [et al.].
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TextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2008Description: x, 441 p. : ill. ; 25 cmISBN: 9780273703839 (pbk. : alk. paper); 0273703838 (pbk. : alk. paper)Subject(s): Marketing research | SPSS for WindowsDDC classification: 658.8/30285555 LOC classification: HF5415.2 | .M35842 2008Online resources: Table of contents only | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.2 .M35842 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000080244 | |
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Main Library | HF5415.2 .M35842 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000058861 |
Includes bibliographical references and index.
Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index.
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