Normal view MARC view ISBD view

Cannon, Joseph P.

Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxxvi, 790, [47] p. : col. ill., col. maps.

Includes bibliographical references and index.

ISBN: 0071101101 9780071101103 0071277471 (pbk.) 9780071277471 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M26 2008

Dewey Class. No.: 658.8