Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed., global ed. - Upper Saddle River, NJ : Pearson, 2010 [i.e. 2009] - 637 p., [127] p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780137006694 (pbk.) 0137006691 (pbk.)
Marketing.
658.8
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed., global ed. - Upper Saddle River, NJ : Pearson, 2010 [i.e. 2009] - 637 p., [127] p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780137006694 (pbk.) 0137006691 (pbk.)
Marketing.
658.8