000 -LEADER |
fixed length control field |
00904cam a2200301Mi 4500 |
001 - CONTROL NUMBER |
control field |
u4908 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SA-PMU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210418124612.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090323s2009 xxka b 000 0 eng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
NLGGC |
Language of cataloging |
dut |
Description conventions |
fobidrtb |
Transcribing agency |
NLGGC |
Modifying agency |
GBVCP |
-- |
DEBBG |
-- |
OCL |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780137006694 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0137006691 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)316792649 |
045 ## - TIME PERIOD OF CONTENT |
Time period code |
012245544 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.K636 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
Fuller form of name |
(Philip J.) |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT |
Edition statement |
13th ed., global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
Name of publisher, distributor, etc. |
Pearson, |
Date of publication, distribution, etc. |
2010 [i.e. 2009] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
637 p., [127] p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
596 ## - |
-- |
1 2 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary ǂq (Gary M.) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
994 ## - |
-- |
Z0 |
-- |
SUPMU |