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Perreault, William D.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 18 ed. - New York : McGraw-Hill/Irwin, 2011. - p. cm.

Includes index.

ISBN: 9780073529950 (alk. paper) 0073529958 (alk. paper) 9780071221108

LCCN: 2010032240

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 2011

Dewey Class. No.: 658.8