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    Basic marketing : (Record no. 872)

    000 -LEADER
    fixed length control field 00989cam a22003378a 4500
    001 - CONTROL NUMBER
    control field u2352
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418122951.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 100816s2011 nyu 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2010032240
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Transcribing agency DLC
    Modifying agency BTCTA
    -- YDXCP
    -- CDX
    -- BWX
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780073529950 (alk. paper)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0073529958 (alk. paper)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780071221108
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)496956060
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415.13
    Item number .M369 2011
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Perreault, William D.
    245 10 - TITLE STATEMENT
    Title Basic marketing :
    Remainder of title a marketing strategy planning approach /
    Statement of responsibility, etc. William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
    250 ## - EDITION STATEMENT
    Edition statement 18 ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. New York :
    Name of publisher, distributor, etc. McGraw-Hill/Irwin,
    Date of publication, distribution, etc. 2011.
    263 ## - PROJECTED PUBLICATION DATE
    Projected publication date 1110
    300 ## - PHYSICAL DESCRIPTION
    Extent p.
    Dimensions cm.
    500 ## - GENERAL NOTE
    General note Includes index.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Management.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Cannon, Joseph P.,
    Titles and other words associated with a name Ph. D.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name McCarthy, E. Jerome
    Fuller form of name (Edmund Jerome)
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415.13 .M369 2011 51952000074618 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.13 .M369 2011 51952000051169 04/15/2021 1 04/15/2021 Books STACKS