Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 6th ed. - Maidenhead : McGraw-Hill Education, 2011. - xvii, 525 p. : ill. ; 26 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
9780077129514 (pbk.) 0077129512 (pbk.)
Service industries--Marketing.
658.8
Principles of services marketing / Adrian Palmer. - 6th ed. - Maidenhead : McGraw-Hill Education, 2011. - xvii, 525 p. : ill. ; 26 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
9780077129514 (pbk.) 0077129512 (pbk.)
Service industries--Marketing.
658.8