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    Principles of services marketing / Adrian Palmer.

    By: Palmer, AdrianMaterial type: TextTextPublisher: Maidenhead : McGraw-Hill Education, 2011Edition: 6th edDescription: xvii, 525 p. : ill. ; 26 cmISBN: 9780077129514 (pbk.); 0077129512 (pbk.)Subject(s): Service industries -- MarketingDDC classification: 658.8
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Main Library
    		HF5415.13.P3242 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000067818

    Previous ed.: 2008.

    Includes bibliographical references and index.

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