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Harwood, Tracy G.

Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick. - Maidenhead [England] : McGraw-Hill Higher Education, c2008. - xxii, 242 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented.

ISBN: 0077114221 (pbk.) 9780077114220 (pbk.)

Subjects--Topical Terms:
Relationship marketing.

LC Class. No.: HF5415.55 / .H37 2008

Dewey Class. No.: 658.812