| 000 -LEADER |
|---|
| fixed length control field |
01256cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u5470 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060927s2008 enka b 001 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
YDXCP |
| -- |
BWKUK |
| -- |
BWK |
| -- |
EUM |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077114221 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077114220 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)72867961 |
| Canceled/invalid control number |
(OCoLC)321007671 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.H37 2008 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harwood, Tracy G. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Relationship marketing : |
| Remainder of title |
perspectives, dimensions and contexts / |
| Statement of responsibility, etc. |
Tracy Harwood, Tony Garry and Anne Broderick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Maidenhead [England] : |
| Name of publisher, distributor, etc. |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 242 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Structured in three sections, Perspectives, Dimensions and Contexts, the text provides an overview of the key theoretical concepts and models; discussion of practical applications; reviews by both academics and practitioners; and more. Case studies and examples will be given to illustrate the ideas presented. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Broderick, Anne J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garry, Tony. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |