Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]. - 1st European ed. - London : McGraw-Hill Education, . 2008. - xxiii, 623 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780077107956 (pbk.) 0077107950 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.

LC Class. No.: HD9980.5 / .S47 2008

Dewey Class. No.: 658.8