Normal view MARC view ISBD view

Evans, W. Douglas,

Social marketing research for global public health : methods and technologies / W. Douglas Evans, PhD. - xvii, 295 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research.

ISBN: 9780199757398 0199757399

LCCN: 2016000593

Nat. Bib. No.: GBB6A3297 bnb

Nat. Bib. Agency Control No.: 101689958 DNLM

Subjects--Topical Terms:
Public health--Marketing.
Social marketing.
Public health--Marketing.
Social marketing.
Public Health.
Social Validity, Research--methods.
Social Marketing.
Marketing of Health Services.
Social Media.

LC Class. No.: RA427 / .E92 2016

Dewey Class. No.: 362.1068/8

National Library of Medicine Call No.: 2016 G-349 WA 20.5