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    Social marketing research for global public health : (Record no. 9844)

    000 -LEADER
    fixed length control field 02532cam a2200589 i 4500
    001 - CONTROL NUMBER
    control field u13325
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124819.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 160205t20162016enka b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2016000593
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Language of cataloging eng
    Description conventions rda
    Transcribing agency PUL
    Modifying agency DLC
    -- YDXCP
    -- BTCTA
    -- BDX
    -- OCLCF
    -- NLM
    -- CUV
    -- NLE
    015 ## - NATIONAL BIBLIOGRAPHY NUMBER
    National bibliography number GBB6A3297
    Source bnb
    016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
    Record control number 101689958
    Source DNLM
    019 ## -
    -- 957323214
    -- 958458152
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780199757398
    Qualifying information (pbk. ;
    -- alk. paper)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0199757399
    Qualifying information (pbk. ;
    -- alk. paper)
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)937367948
    Canceled/invalid control number (OCoLC)957323214
    -- (OCoLC)958458152
    042 ## - AUTHENTICATION CODE
    Authentication code pcc
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number RA427
    Item number .E92 2016
    060 00 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
    Classification number 2016 G-349
    060 10 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
    Classification number WA 20.5
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 362.1068/8
    Edition number 23
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier NLM
    System control number 101689958
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier CHVBK
    System control number 365729078
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier CHBIS
    System control number 010593567
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Evans, W. Douglas,
    Relator term author.
    245 10 - TITLE STATEMENT
    Title Social marketing research for global public health :
    Remainder of title methods and technologies /
    Statement of responsibility, etc. W. Douglas Evans, PhD.
    264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
    Place of production, publication, distribution, manufacture New York, NY :
    Name of producer, publisher, distributor, manufacturer Oxford University Press,
    Date of production, publication, distribution, manufacture, or copyright notice [2016]
    264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
    Date of production, publication, distribution, manufacture, or copyright notice ©2016
    300 ## - PHYSICAL DESCRIPTION
    Extent xvii, 295 pages :
    Other physical details illustrations ;
    Dimensions 24 cm
    336 ## - CONTENT TYPE
    Content type term text
    Content type code txt
    Source rdacontent
    337 ## - MEDIA TYPE
    Media type term unmediated
    Media type code n
    Source rdamedia
    338 ## - CARRIER TYPE
    Carrier type term volume
    Carrier type code nc
    Source rdacarrier
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and index.
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Public health
    General subdivision Marketing.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Social marketing.
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Public health
    General subdivision Marketing.
    Source of heading or term fast
    Authority record control number or standard number (OCoLC)fst01082278
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Social marketing.
    Source of heading or term fast
    Authority record control number or standard number (OCoLC)fst01122635
    650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Public Health.
    650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Social Validity, Research
    General subdivision methods.
    650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Social Marketing.
    650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing of Health Services.
    650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Social Media.
    938 ## -
    -- YBP Library Services
    -- YANK
    -- 12892954
    938 ## -
    -- Baker and Taylor
    -- BTCP
    -- BK0018549450
    938 ## -
    -- Brodart
    -- BROD
    -- 115199241
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
    h (OCLC) NO HOLDINGS IN SUPMU - 39 OTHER HOLDINGS
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   RA427 .E92 2016 51952000234432 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 12/12/2017   RA427 .E92 2016 51952000345688 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   RA427 .E92 2016 51952000234449 04/15/2021 2 04/15/2021 Books STACKS