| 000 -LEADER |
| fixed length control field |
02074cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
u5876 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20210418125119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
090331s2009 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2009013607 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
MOF |
| -- |
UTW |
| -- |
MLN |
| -- |
BDX |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9780061776410 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0061776416 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC)310399366 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.332.W66 |
| Item number |
S55 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8/343082 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Silverstein, Michael J. |
| 245 10 - TITLE STATEMENT |
| Title |
Women want more : |
| Remainder of title |
how to capture your share of the world's largest, fastest-growing market / |
| Statement of responsibility, etc. |
Michael J. Silverstein and Kate Sayre ; with John Butman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
HarperBusiness, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
viii, 322 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
| Formatted contents note |
The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence. |
| 520 ## - SUMMARY, ETC. |
| Summary, etc. |
Argues that the key to repowering the economy is by better responding to the increase in the buying power of women, and suggests that the way to a woman's heart is through her stomach and that pets make women happier than sex does. |
| 596 ## - |
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Women consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
New products. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Sayre, Kate. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Butman, John. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy1002/2009013607-b.html">http://catdir.loc.gov/catdir/enhancements/fy1002/2009013607-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy1002/2009013607-d.html">http://catdir.loc.gov/catdir/enhancements/fy1002/2009013607-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |
| 994 ## - |
| -- |
Z0 |
| -- |
SUPMU |