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    Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre ; with John Butman.

    By: Silverstein, Michael JContributor(s): Sayre, Kate | Butman, JohnMaterial type: TextTextPublisher: New York, NY : HarperBusiness, c2009Description: viii, 322 p. : ill. ; 24 cmISBN: 9780061776410; 0061776416Subject(s): Women consumers | New productsDDC classification: 658.8/343082 LOC classification: HF5415.332.W66 | S55 2009Online resources: Contributor biographical information | Publisher description
    Contents:
    The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.
    Summary: Argues that the key to repowering the economy is by better responding to the increase in the buying power of women, and suggests that the way to a woman's heart is through her stomach and that pets make women happier than sex does.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.332 .W66 S55 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000100331
    Books Books Main Library
    		HF5415.332 .W66 S55 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000130802

    Includes bibliographical references and index.

    The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence.

    Argues that the key to repowering the economy is by better responding to the increase in the buying power of women, and suggests that the way to a woman's heart is through her stomach and that pets make women happier than sex does.

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