000 -LEADER |
fixed length control field |
01411cam a2200349Ma 4500 |
001 - CONTROL NUMBER |
control field |
u3091 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SA-PMU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210418124303.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080820s2009 njuabc b 001 0 eng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
EQO |
Transcribing agency |
EQO |
Modifying agency |
UKM |
-- |
GBVCP |
-- |
EUM |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780137142538 (pbk., international ed.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0137142536 (pbk., international ed.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)297496496 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.80023 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.35 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.S65 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Solomon, Michael R. |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
real people, real choices / |
Statement of responsibility, etc. |
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, NJ ; |
-- |
London : |
Name of publisher, distributor, etc. |
Pearson Education International, |
Date of publication, distribution, etc. |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
624 p. : |
Other physical details |
col. ill., map ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
"Pearson international edition"--Cover. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2008. |
500 ## - GENERAL NOTE |
General note |
Includes folded 'tear-out template' which comprises study plan and world map. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut. |
596 ## - |
-- |
1 2 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Vocational guidance. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Marshall, Greg W. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stuart, Elnora W. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
994 ## - |
-- |
Z0 |
-- |
SUPMU |