Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
Material type:
TextPublisher: Upper Saddle River, NJ ; London : Pearson Education International, c2009Edition: 6th edDescription: 624 p. : col. ill., map ; 28 cmISBN: 9780137142538 (pbk., international ed.); 0137142536 (pbk., international ed.)Subject(s): Marketing -- Vocational guidanceDDC classification: 658.80023 Summary: Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HF5415.5 .S65 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000080534 | |
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Books
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Main Library | HF5415.5 .S65 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000059356 |
"Pearson international edition"--Cover.
Previous ed.: 2008.
Includes folded 'tear-out template' which comprises study plan and world map.
Includes bibliographical references and index.
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
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