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    Marketing communications : (Record no. 7066)

    000 -LEADER
    fixed length control field 00950cam a2200313Ma 4500
    001 - CONTROL NUMBER
    control field u4844
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124304.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 081027s2009 enkac b 001 0 eng d
    040 ## - CATALOGING SOURCE
    Original cataloging agency EQO
    Transcribing agency EQO
    Modifying agency YDXCP
    -- UKM
    -- NLGGC
    -- SHS
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780273717225 (pbk.)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0273717227 (pbk.)
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)311053348
    050 14 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415.123
    Item number .F55 2009
    082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.802
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Fill, Chris.
    245 10 - TITLE STATEMENT
    Title Marketing communications :
    Remainder of title interactivity, communities and content /
    Statement of responsibility, etc. Chris Fill.
    250 ## - EDITION STATEMENT
    Edition statement 5th ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. Harlow :
    Name of publisher, distributor, etc. FT, Prentice Hall,
    Date of publication, distribution, etc. 2009.
    300 ## - PHYSICAL DESCRIPTION
    Extent xxxvii, 958 p. :
    Other physical details ill. (chiefly col.), col. ports. ;
    Dimensions 27 cm.
    500 ## - GENERAL NOTE
    General note Previous ed.: 2005.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and index.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Communication in marketing.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing channels.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Sales promotion.
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415.123 .F55 2009 51952000093176 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.123 .F55 2009 51952000120001 04/15/2021 1 04/15/2021 Books STACKS