Marketing communications : interactivity, communities and content / Chris Fill.
Material type:
TextPublisher: Harlow : FT, Prentice Hall, 2009Edition: 5th edDescription: xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cmISBN: 9780273717225 (pbk.); 0273717227 (pbk.)Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.802 LOC classification: HF5415.123 | .F55 2009
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.123 .F55 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093176 | |
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Books
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Main Library | HF5415.123 .F55 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000120001 |
Previous ed.: 2005.
Includes bibliographical references and index.
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