| 000 -LEADER |
|---|
| fixed length control field |
01634cam a2200301Ma 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u5351 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090520s2009 ohua b 001 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Transcribing agency |
AU@ |
| Modifying agency |
YDXCP |
| -- |
BTCTA |
| -- |
SINTU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781426639074 (student ed) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1426639074 (student ed) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)352245448 |
| Canceled/invalid control number |
(OCoLC)316834348 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13.J25 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C., |
| Dates associated with a name |
1942- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing planning and strategy / |
| Statement of responsibility, etc. |
Subhash C. Jain, George T. Haley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
Cengage Learning, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 643 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. I. Introduction. 1. Marketing and the concept of planning and strategy. 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal. 4. Understanding competition. 5. Focusing on the customer. 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses. 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection. 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure. 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies. 14. Product strategies. 15. Pricing strategies. 16. Distribution strategies. 17. Promotion strategies. 18. Global market strategies. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haley, George T. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |