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    Marketing planning and strategy / Subhash C. Jain, George T. Haley.

    By: Jain, Subhash C, 1942-Contributor(s): Haley, George TMaterial type: TextTextPublisher: Mason, Ohio : Cengage Learning, c2009Edition: 8th edDescription: xvii, 643 p. : ill. ; 29 cmISBN: 9781426639074 (student ed); 1426639074 (student ed)Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13.J25 2009
    Contents:
    Pt. I. Introduction. 1. Marketing and the concept of planning and strategy. 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal. 4. Understanding competition. 5. Focusing on the customer. 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses. 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection. 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure. 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies. 14. Product strategies. 15. Pricing strategies. 16. Distribution strategies. 17. Promotion strategies. 18. Global market strategies.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.13 .J35 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000096641
    Books Books Main Library
    		HF5415.13 .J35 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000124528

    Includes bibliographical references and indexes.

    Pt. I. Introduction. 1. Marketing and the concept of planning and strategy. 2. Strategic marketing -- Pt. II. Strategic analysis. 3. Corporate appraisal. 4. Understanding competition. 5. Focusing on the customer. 6. Scanning the environment -- Pt. III. Strategic capabilities and direction. 7. Measuring strengths and weaknesses. 8. Developing marketing objectives and goals -- Pt. IV. Strategy formulation. 9. Strategy selection. 10. Portfolio analysis -- Pt. V. Strategy implementation and control. 11. Organizational structure. 12. Strategic tools -- Pt. VI. Marketing strategies. 13. Market strategies. 14. Product strategies. 15. Pricing strategies. 16. Distribution strategies. 17. Promotion strategies. 18. Global market strategies.

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