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    Marketing strategy : (Record no. 7087)

    000 -LEADER
    fixed length control field 00932cam a2200301 a 4500
    001 - CONTROL NUMBER
    control field u4289
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124306.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 091015s2011 nyua b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2009043026
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Transcribing agency DLC
    Modifying agency BTCTA
    -- YDXCP
    -- UKM
    -- C#P
    -- BWX
    -- CDX
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780073381152 (alk. paper)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0073381152 (alk. paper)
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)436028032
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415.13
    Item number .M3586 2011
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8/02
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Walker, Orville C.
    245 10 - TITLE STATEMENT
    Title Marketing strategy :
    Remainder of title a decision-focused approach /
    Statement of responsibility, etc. Orville C. Walker, Jr., John W. Mullins.
    250 ## - EDITION STATEMENT
    Edition statement 7th ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. New York :
    Name of publisher, distributor, etc. McGraw-Hill/Irwin,
    Date of publication, distribution, etc. c2011.
    300 ## - PHYSICAL DESCRIPTION
    Extent xv, 352 p. :
    Other physical details ill. ;
    Dimensions 26 cm.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and indexes.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Management.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Mullins, John W.
    Fuller form of name (John Walker)
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415.13 .M3586 2011 51952000089513 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.13 .M3586 2011 51952000069447 04/15/2021 1 04/15/2021 Books STACKS