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    Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

    By: Walker, Orville CContributor(s): Mullins, John W. (John Walker)Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, c2011Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN: 9780073381152 (alk. paper); 0073381152 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .M3586 2011
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.13 .M3586 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000089513
    Books Books Main Library
    		HF5415.13 .M3586 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000069447

    Includes bibliographical references and indexes.

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