| 000 -LEADER |
|---|
| fixed length control field |
02306cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u5002 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071226s2008 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007052391 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
YDXCP |
| -- |
BWK |
| -- |
YDX |
| -- |
BTCTA |
| -- |
BWX |
| -- |
LUNCL |
| -- |
DEBBG |
| -- |
OCL |
| -- |
OCLCQ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273713197 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273713191 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)185123445 |
| Canceled/invalid control number |
(OCoLC)183915895 |
| -- |
(OCoLC)255883829 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.E34 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/12 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Egan, John, |
| Dates associated with a name |
1952- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Relationship marketing : |
| Remainder of title |
exploring relational strategies in marketing / |
| Statement of responsibility, etc. |
John Egan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Financial Times/Prentice Hall, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 311 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
pt. I. |
| Title |
Relationships -- |
| Miscellaneous information |
1. |
| Title |
100 years of marketing -- |
| Miscellaneous information |
2. |
| Title |
Relationships in marketing -- |
| Miscellaneous information |
3. |
| Title |
Relationships -- |
| Miscellaneous information |
4. |
| Title |
Relationship economics -- |
| Miscellaneous information |
5. |
| Title |
Strategy continuum -- |
| Miscellaneous information |
6. |
| Title |
Relationship drivers -- |
| Miscellaneous information |
pt. II. |
| Title |
core firm and its relationships -- |
| Miscellaneous information |
7. |
| Title |
Customer partnerships -- |
| Miscellaneous information |
8. |
| Title |
Internal partnerships -- |
| Miscellaneous information |
9. |
| Title |
Supplier partnerships -- |
| Miscellaneous information |
10. |
| Title |
External partnerships -- |
| Miscellaneous information |
pt. III. |
| Title |
Managing and controlling the relationship -- |
| Miscellaneous information |
11. |
| Title |
Relationship technology -- |
| Miscellaneous information |
12. |
| Title |
Relationship management -- |
| Miscellaneous information |
13. |
| Title |
Back to the future. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners."--Jacket. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/toc/ecip087/2007052391.html">http://catdir.loc.gov/catdir/toc/ecip087/2007052391.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016322197&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016322197&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |