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    Relationship marketing : exploring relational strategies in marketing / John Egan.

    By: Egan, John, 1952-Material type: TextTextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2008Edition: 3rd edDescription: xxi, 311 p. : ill. ; 25 cmISBN: 9780273713197 (pbk. : alk. paper); 0273713191 (pbk. : alk. paper)Subject(s): Relationship marketingDDC classification: 658.8/12 LOC classification: HF5415.55 | .E34 2008Online resources: Table of contents only | Table of contents
    Contents:
    Relationships -- 100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- core firm and its relationships -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship -- Relationship technology -- Relationship management -- Back to the future.
    Review: "Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners."--Jacket.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.55 .E34 2008 (Browse shelf (Opens below)) 1 Available STACKS 51952000094456
    Books Books Main Library
    		HF5415.55 .E34 2008 (Browse shelf (Opens below)) 1 Available STACKS 51952000121541

    Includes bibliographical references and index.

    pt. I. Relationships -- 1. 100 years of marketing -- 2. Relationships in marketing -- 3. Relationships -- 4. Relationship economics -- 5. Strategy continuum -- 6. Relationship drivers -- pt. II. core firm and its relationships -- 7. Customer partnerships -- 8. Internal partnerships -- 9. Supplier partnerships -- 10. External partnerships -- pt. III. Managing and controlling the relationship -- 11. Relationship technology -- 12. Relationship management -- 13. Back to the future.

    "Relationship Marketing: Exploring relational strategies in marketing is a lively, engaging treatment of a vital subject. From its grounding in the theoretical and conceptual, the book reviews and analyses the importance of relationships in marketing, and their influence in modern marketing strategies. John Egan's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers and practitioners."--Jacket.

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