| 000 -LEADER |
| fixed length control field |
02839cam a2200481Mi 4500 |
| 001 - CONTROL NUMBER |
| control field |
u11048 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20210418124814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
160310s2017 maua b u001 0 eng d |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
CNSPO |
| Language of cataloging |
eng |
| Transcribing agency |
CNSPO |
| Modifying agency |
YDXCP |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
IAK |
| -- |
YDX |
| 019 ## - |
| -- |
920736801 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781305405745 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
1305405749 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC)946108513 |
| Canceled/invalid control number |
(OCoLC)920736801 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.022 |
| Edition number |
23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD62.7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.L66 2017 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
| OCLC library identifier |
AU@ |
| System control number |
000058902182 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Longenecker, Justin G. |
| Fuller form of name |
(Justin Gooderl), |
| Dates associated with a name |
1917-2005, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
| Title |
Small business management : |
| Remainder of title |
launching & growing entrepreneurial ventures / |
| Statement of responsibility, etc. |
Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
18e. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
Boston, MA |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 : |
| Name of producer, publisher, distributor, manufacturer |
Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxiv, 712 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
| Formatted contents note |
Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk. |
| 596 ## - |
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Entrepreneurship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
New business enterprises |
| General subdivision |
Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Entrepreneurship. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00912787 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
New business enterprises |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01036850 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01121306 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Petty, J. William, |
| Dates associated with a name |
1942- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Palich, Leslie E., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Hoy, Frank, |
| Relator term |
author. |
| 938 ## - |
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
12551598 |
| 938 ## - |
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
13106051 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |
| 994 ## - |
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
| h (OCLC) |
NO HOLDINGS IN SUPMU - 19 OTHER HOLDINGS |