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    Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy.

    By: Longenecker, Justin G. (Justin Gooderl), 1917-2005 [author.]Contributor(s): Petty, J. William, 1942- [author.] | Palich, Leslie E [author.] | Hoy, Frank [author.]Material type: TextTextPublisher: Boston, MA Cengage Learning, 2017 : 2017Edition: 18eDescription: xxiv, 712 pages : illustrations (chiefly color) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781305405745; 1305405749Subject(s): Small business -- Management | Entrepreneurship | New business enterprises -- Management | Entrepreneurship | New business enterprises -- Management | Small business -- ManagementDDC classification: 658.022
    Contents:
    Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HD62.7 .L66 2017 (Browse shelf (Opens below)) 1 Available STACKS 51952000202134
    Books Books Main Library
    		HD62.7 .L66 2017 (Browse shelf (Opens below)) 1 Checked out STACKS 10/28/2021 51952000202127

    Includes bibliographical references and index.

    Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk.

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