Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson.
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TextPublisher: Harlow, England ; New York : Prentice Hall Financial Times, 2008Description: xxvi, 829 p. : ill. ; 25 cmISBN: 9780273706328 (pbk. : alk. paper); 0273706322 (pbk. : alk. paper)Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7 | K449 2008| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HD69 .B7 K449 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000095385 | |
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Main Library | HD69 .B7 K449 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000123507 |
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| HD66 .T478 2008 Making the team : a guide for managers / | HD66 .T82 2009 A systems approach to small group interaction / | HD66 .V556 2016 Virtual collaboration : work from anywhere, overcommunicate, avoid isolation. | HD69 .B7 K449 2008 Strategic brand management : a European perspective / | HD69 .B7 K45 2008 Strategic brand management : building, measuring, and managing brand equity / | HD69 .C6 B75 2006 Talent on tap : getting the best from freelancers, interims and consultants / | HD 69 .M745 2011 المقيس بين السبت والخميس : Philosophy of time concept of muslims weekend / |
Includes bibliographical references and index.
Levi's Dockers : creating a sub-brand -- Intel Corporation : branding an ingredient -- The California Milk Processor Board : branding a commodity -- Nivea : managing a brand portfolio -- Nike : building a global brand.
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