Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
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TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 7th edDescription: xxii, 504 p. : ill. ; 25 cmISBN: 9780131753723 (hardcover : alk. paper); 013175372X (hardcover : alk. paper); 9780132345545 (pbk.); 0132345544 (pbk.)Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.8/02 LOC classification: HF5415 | .K6312 2008Summary: Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
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Female Library | HF5415 .K6312 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000080466 | |
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| HF5415 .J49 2009 Foundations of marketing / | HF5415 .K452 2007 Marketing : the core / | HF5415 .K625 2011 Marketing : an introduction / | HF5415 .K6312 2008 Strategic marketing for nonprofit organizations / | HF5415 .K6314 2008 Principles of marketing / | HF5415 .K636 2010 Principles of marketing / | HF5415 .L817 2013 The prisoner and the penguin : and 75 modern marketing stories / |
Includes bibliographical references and index.
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
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