Strategic planning : a practical guide for competitive success / Stanley C. Abraham.

By: Abraham, Stanley CharlesMaterial type: TextTextPublisher: Bingley, U.K. : Emerald, 2012Edition: 2nd edDescription: xiii, 253 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781780525204; 1780525206Subject(s): Strategic planning | Strategic planningDDC classification: 658.4012 LOC classification: HD30.28 | .A27 2012
Contents:
A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking.
The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations.
Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning.
Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary.
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HD30.28 .A27 2012 (Browse shelf (Opens below)) 1 Available STACKS 51952000201328
Books Books Main Library
HD30.28 .A27 2012 (Browse shelf (Opens below)) 1 Available STACKS 51952000201335

Includes bibliographical references and indexes.

A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking.

The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations.

Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning.

Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary.

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